Library of American University of Madaba Search for 'su:Advertising. and su-to:Marketing and su-to:Communication in marketing. and au:Clow, Kenneth E.'

Integrated advertising, promotion & marketing communications /

By Clow, Kenneth E.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2004 . xxvii, 538 p. : 28 cm.. 0131405462 | 9780131405462

By Clow, Kenneth E.,. New York, NY : Pearson, 2022 . xx, 469 p. : 27 cm. 9781292411217 | 129241121x