Library of American University of Madaba Search for 'su:Brand name products. and su-to:Brand name products.'

Harvard business review on brand management.

Boston, MA : Harvard Business School Press, 1999 . v, 204 p. : 21 cm.. 1578511445 (alk. paper) | 9781578511440

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How to measure and manage your corporate reputation /

By Hannington, Terry.. Aldershot, England ; | Burlington, VT : Gower, 2004 . vi, 95 p. : 25 cm.. 9780566085529 | 0566085526

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Corporate reputation : , managing opportunities and threats /

Burlington, VT : Ashgate Pub., 2011 . xvi, 338 p. ; 25 cm.. 9780566092053 (hardback : alk. paper) | 9781409423270 (ebook)

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Perspectives on branding /

By Miletsky, Jason I.. Boston, Mass. : Course Learning, 2009 . xvi, 276 p. : 23 cm.. 9781598638721

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What is branding ? : , essential design handbooks /

By Healey, Matthew. Mies ; | Hove : RotoVision, 2010 . 256 p. : 9782888931355 | 2888931354

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Wally onlins : , the brand handbook /

By Olins, Wally. London : Thomas and Hudson, 2008 . 112 p. : 9780500514085

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Brand-driven innovation : , strategies for development and design : required reading range model reader /

By Abbing, Erik Roscan. Lausanne : AVA Academia, 2010 . 208 p. : 9782940411283

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The iovemarks effect : , winning in the consumer revolution /

By Roberts, Kevin. Brooklyn, NY : Power House Books, 2006 . 272 p. : 9781576872673

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Lovemarks : , the future beyond brands /

By Roberts, Kevin. New York : Power House Books, 2005 . 245 p. : 9781576872703

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Buying in : , what we buy and who we are ? /

By Walker, Rob. New York : Random House, 2008 . xxi, 291 p. 9780812974096

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Strategic brand management for B2B markets : , a road map for organizational transformation /

By Sarin, Sharad. London : Pesponse, 2010 . xv, 262 p. 9788132105220

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Advanced brand management : , from vision to valuation /

By Temporal, Paul.. New York : Wiley, 2010 . xix, 350 p. : 24 cm.. 0470824492 | 9780470824498

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The global brand : , how to create and develop lasting brand value in the world market /

By Hollis, Nigel.. New York : Palgrave Macmillan, 2010 . xvii, 254 p. : 25 cm.. 9780230620568

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Marketing 2.0 : , strategies for closer customer relationships /

By Corbae, Gerald,. Berlin ; | New York : Springer, 2003 . vi, 151 p. : 25 cm.. 9783540002857 | 3540002855 (cloth : alk. paper)

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Brand manners : , how to create the self-confident organisation to live the brand /

By Pringle, Hamish.. Chichester, England : Wiley, 2001 . xiv, 314 p. : 24 cm.. 0471496065 | 9780471496069

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What makes winning brands different? : , the hidden method behind the world's most successful brands /

By Buchholz, Andreas.. Chichester, England : Wiley, 2000 . xvi, 222 p. : 24 cm.. 0471720259 | 9780471720256

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Brand manners : , how to create the self-confident organisation to live the brand /

By Pringle, Hamish.. Chichester, England : Wiley, 2001 . xiv, 314 p. : 24 cm.. 9780470856109 | 0470856106

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The brand gap : , how to bridge the distance between business strategy and design : a whiteboard overview /

By Neumeier, Marty.. [Berkekley, CA] : New Riders, 2006 . 194 p. : 21 cm.. 9780321348104 | 0321348109

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Building strong brands /

By Aaker, David A. London : Pocket Books, 2010 . ix, 380 p. : 25 cm.. 9781849830409

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Zag : the number-one strategy of high-performance brands : , a whiteboard overview /

By Neumeier, Marty.. [Berkeley, CA] : New Riders, 2007 . 178 p. : 21 cm.. 9780321426772 | 0321426770

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Designing brand identity : , an essential guide for the entire branding team /

By Wheeler, Alina,. Hoboken, NJ : Wiley, 2018 . xi, 324 p. 28 cm.. 9781118980828

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Branding : , in five and a half steps /

By Johnson, Michael,. London : Thames and Hudson, 2016 . 320 p. : 25 cm. 9780500518960 | 0500518963

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Advertising & promotion /

By Hackley, Christopher E.,. London : SAGE, 2018 . xiv, 370 p. : 24 cm.. 1473997984 | 9781473997981 | 9781473997998 (pbk)

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