Library of American University of Madaba Search for 'su:Marketing and su:Planning.'

Marketing methods to improve company strategy : , applied tools and frameworks to improve a company's competitiveness using a network approach /

By Neves, Marcos Fava.. New York : Routledge, 2010 . viii, 127 p. : 23 cm.. 9780415873772 (pbk. : alk. paper) | 0415873754 (hardback : alk. paper) | 9780415873758 (hardback : alk. paper) | 0415873770 (pbk. : alk. paper)

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Strategic advertising management /

By Percy, Larry.. Oxford : Oxford University Press, 2009 . xviii, 424 p. : 25 cm.. 9780199532575 | 0199532575

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Marketing planning for the pharmaceutical industry /

By Lidstone, John,. Brookfield, Vt. : Gower, 1999 . vii, 146 p. : 31 cm.. 0566081121 (hc.) | 9780566081125

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Harvard business essentials : , marketer's toolkit : the 10 strategies you need to succeed.

Boston, Mass. : Harvard Business School Press, 2006 . xviii, 230 p. : 24 cm.. 1591397626 (alk. paper) | 9781591397625

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Presentation planning and media relations for the pharmaceutical industry /

By Lidstone, John,. Aldershot, Hants, England ; | Burlington, VT, : Gower, 2003 . vi, 151 p. : 25 cm.. 0566085364 (alk. paper) | 9780566085369

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Marketing planning : , a global perspective /

By Hollensen, Svend.. Maidenhead : McGraw-Hill Education, 2006 . xix, 455 p. : 25 cm.. 0077104188 | 9780077127138

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Marketing planning : , a workbook for marketing managers /

By Dibb, Sally,. London : South-Western Cengage Learning, 2008 . xxv, 227 p. : 25 cm.. 9781844807826

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Marketing strategy masterclass : , the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /

By Fifield, Paul.. Amsterdam : Elsevier Butterworth-Heinemann, 2008 . xxviii, 599 p. : 25 cm.. 9780750686310 | 0750686316

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Global marketing managemet : , changes, new challenges /

By Lee, Kiefer. New York : Oxford University Press, 2009 . viii, 656 p. : 9780199239429

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If you build it will they come? : , three steps to test and validate any market opportunity /

By Adams, Rob,. Hoboken, N.J. : Wiley, 2010 . vii, 215 p. ; 24 cm.. 9780470563632 (hbk.)

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Strategic marketing management : , a business process approach /

By Moutinho, Luiz. Andover : Cengage Learning, 2010 . xxii, 490 p. : 26 cm.. 9781844800001

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Age-Differentiated Work Systems

By Schlick, Christopher Marc.. . XIX, 448 p. 128 illus., 40 illus. in color. 9783642350573

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Managing Green Business Model Transformations

By Sommer, Axel.. . XXVI, 402 p. 62 illus., 35 illus. in color. 9783642288487

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Comprehensive Logistics

By Gudehus, Timm.. . XXI, 912 p. 354 illus. 9783642243677

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Demand Driven Supply Chain

By Mendes, Paulo.. . XIII, 185p. 62 illus., 45 illus. in color. 9783642199929

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Location Theory and Decision Analysis

By Chan, Yupo.. . XXXIII, 701p. 280 illus. 9783642156632

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Calculation of Roundabouts

By Mauro, Raffaele.. . XII, 155p. 53 illus. 9783642045516

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Beyond World-Class Productivity

By Sakamoto, Shigeyasu.. . XXII, 231p. 98 illus. 9781849962698

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Introduction to Engineering Statistics and Lean Sigma

By Allen, Theodore T.. . XXIV, 576p. 121 illus. 9781849960007

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The Offshoring Challenge

By Pedersen, Torben.. . XII, 409 p. 32 illus., 4 illus. in color. 9781447149088

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Strategic Planning Decisions in the High Tech Industry

By Cetindamar, Dilek.. . VI, 259 p. 71 illus., 6 illus. in color. 9781447148876

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Decision-Making for Supply Chain Integration

By Chan, Hing Kai.. . XII, 254p. 60 illus., 1 illus. in color. 9781447140337

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Re-engineering of Products and Processes

By Rotini, Federico.. . XI, 163p. 47 illus. 9781447140177

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Maintenance Management in Network Utilities

By Gómez Fernández, Juan F.. . XXII, 405 p. 160 illus., 10 illus. in color. 9781447127574

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Complex Strategic Choices

By Leleur, Steen.. . XIV, 168 p. 21 illus., 10 illus. in color. 9781447124917

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Industrial Engineering: Innovative Networks

By Sethi, Suresh P.. . XIV, 398 p. 9781447123217

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Innovation Design

By den Ouden, Elke.. . XII, 196 p. 9781447122685

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Innovative Tools for Business Coalitions in B2B Applications

By Argoneto, Pierluigi.. . IX, 160p. 38 illus., 13 illus. in color. 9780857297075

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Managing the Dynamics of New Product Development Processes

By Karniel, Arie.. . XX, 257p. 133 illus., 27 illus. in color. 9780857295705

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Managing Cooperation in Supply Network Structures and Small or Medium-sized Enterprises

By Villa, Agostino.. . IX, 108 p. 36 illus., 6 illus. in color. 9780857293633

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Energy Economics

By Bhattacharyya, Subhes C.. . XXVI, 721p. 267 illus., 83 illus. in color. 9780857292681

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Complex Engineering Service Systems

By Ng, Irene.. . XIV, 470 p. 9780857291899

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Manufacturing Process Design and Costing

By Grewal, Simmy.. . X, 70p. 37 illus. 9780857290915

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Cloud Computing and Services Science

By Ivanov, Ivan.. . XV, 390p. 127 illus. 9781461423263

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Network Governance

By Ehrmann, Thomas.. . X, 334 p. 25 illus. 9783790828672

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Information Systems: Crossroads for Organization, Management, Accounting and Engineering

By De Marco, Marco.. . XIII, 578 p. 110 illus. 9783790827897

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New Developments in the Theory of Networks

By Tuunanen, Mika.. . XII, 372 p. 9783790826159

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Quality Uncertainty and Perception

By Wankhade, Lalit.. . XIV, 115p. 62 illus. 9783790821956

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Brand Growth Barriers

By Krüger, Ralph.. . XIV, 137 p. 14 illus. 9783642371080

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Customer Relationship Management in the Financial Industry

By Rajola, Federico.. . XII, 181 p. 54 illus. 9783642355547

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Random Regret-based Discrete Choice Modeling

By Chorus, Caspar G.. . VIII, 55p. 11 illus. 9783642291517

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Guide to Supply Chain Management

By Scott, Colin.. . XVIII, 189p. 85 illus. 9783642176760

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Process Management

By de Bruijn, Hans.. . IX, 171p. 7 illus. 9783642139413

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Networks in Aviation

By Goedeking, Philipp.. . XVII, 145p. 92 illus. 9783642137648

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Behavioral Operations in Planning and Scheduling

By Fransoo, Jan C.. . XIV, 478p. 110 illus., 10 illus. in color. 9783642133824

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The Product Manager's Toolkit

By Steinhardt, Gabriel.. . XVII, 378p. 9783642045080

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Logistics

By Gleissner, Harald.. . XXI, 311 p. 156 illus. 9783319017693

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Quantitative Problem Solving Methods in the Airline Industry

By Barnhart, Cynthia.. . X, 462 p. 9781461416081

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Proactive Intelligence

By McGonagle, John J.. . XV, 181p. 1 illus. 9781447127420

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Collaboration and Co-creation

By Bhalla, Gaurav.. . XIV, 205p. 10 illus. 9781441970824

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