Qualitative research methods in public relations and marketing communications /

By Daymon, Christine.. New York, NY : Routledge, 2011 . xi, 397 p. ; 25 cm.. 9780415471176 (hardback) | 0415471176 (hardback) | 9780415471183 (pbk.) | 0415471184 (pbk.)

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Handbook of Social Media Management

By Friedrichsen, Mike.. . IX, 880 p. 174 illus., 47 illus. in color. 9783642288975

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Qualitative research methods in public relations and marketing communications /

Handbook of Social Media Management