Library of American University of Madaba Search for 'su:Service industries and au:Wirtz, Jochen. and au:Wirtz, Jochen,'

Services marketing : , people, technology, strategy /

By Lovelock, Christopher H.. Boston, MA : Pearson, 2011 . 248 p. : 29 cm.. 9780136118749

By Wirtz, Jochen.. New Jersey : World Scientific, 2016 . xvii, 784 p. : 29 cm. 9781944659011 (pbk.) | 9781944659004 (hardcover)

By Lovelock, Christopher H.,. New Jersey : World Scientific, 2022 . xvii, 665 p. : 29 cm.. 9781944659820 | 9781944659790