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The media handbook : , a complete guide to advertising media selection, planning, research, and buying /
by
Katz, Helen E.,
Publication:
New York : Routledge, 2017 . xx, 231 p. ; 24 cm
Date:
2017
Availability:
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AUM Main Library (1),
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Authors
Campbell, Steven.
Diehl, Sandra.
Friedrichsen, Mike.
Maass, Wolfgang.
Turow, Joseph.
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Libraries
AUM Main Library
Series
acatech STUDY, May 2...
Media Business and I...
Sports Economics, Ma...
The Economics of Inf...
Understanding Innova...
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Topics
Business Information...
Business planning.
Business/Management ...
Commercial law.
Communication Studie...
Communications Engin...
Computer Imaging, Vi...
Computer vision.
Computers
Cultural Management.
Data protection.
e-Commerce/e-busines...
Economic Policy.
Economic policy.
Economics general.
Economics.
Economics/Management...
Economics/Management...
Engineering Design.
Engineering design.
Engineering.
Environment.
Environmental Health...
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Environmental Manage...
Environmental Medici...
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Ethics.
Finance.
Humanities, general.
Humanities.
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Industrial managemen...
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Industrial Organizat...
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Information Storage ...
Information Systems ...
Information Systems ...
Information systems.
Information Systems.
Innovation/Technolog...
International Crimin...
International IT and...
Law and Economics.
Law.
Legal Aspects of Com...
Management informati...
Management of Comput...
Management/Business ...
Marketing.
Mass media
Mass media.
Media Law.
Media Management.
Media Research.
Microeconomics.
Multimedia Informati...
Multimedia systems.
Music.
Organization/Plannin...
Public Finance &...
Public Relations.
Regional and Cultura...
Regional planning.
Social Sciences, gen...
Social sciences.
Software engineering...
Software Engineering...
Special Purpose and ...
Systems and Data Sec...
Telecommunication.