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Ingredient Branding by Kotler, Philip. Publication: . XX, 393p. 114 illus. Availability: Copies available: AUM Main Library (1),
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The Seven Principles of WOM and Buzz Marketing by Mourdoukoutas, Panos. Publication: Availability: Copies available: AUM Main Library (1),
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Globalization 2.0 by Ijioui, Raschid. Publication: . VIII, 237 p. 65 illus. Availability: Copies available: AUM Main Library (1),
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Storytelling by Fog, Klaus. Publication: . 254 p. 28 illus., 26 illus. in color. Availability: Copies available: AUM Main Library (1),
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Retailing in the 21st Century by Krafft, Manfred. Publication: . XV, 462 p Availability: Copies available: AUM Main Library (1),
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Boundary-Spanning Marketing Organization by Hult, G. Tomas M. Publication: . VIII, 78p. 1 illus. Availability: Copies available: AUM Main Library (1),
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Service Management by Kandampully, Jay. Publication: . XXXII, 316 p. Availability: Copies available: AUM Main Library (1),
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Proactive Intelligence by McGonagle, John J. Publication: . XV, 181p. 1 illus. Availability: Copies available: AUM Main Library (1),
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Collaboration and Co-creation by Bhalla, Gaurav. Publication: . XIV, 205p. 10 illus. Availability: Copies available: AUM Main Library (1),
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A Long View of Research and Practice in Operations Research and Management Science by Sodhi, ManMohan S. Publication: . XXIV, 300 p. Availability: Copies available: AUM Main Library (1),
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Beat the Crisis: 33 Quick Solutions for Your Company by Simon, Hermann. Publication: . IX, 159p. 36 illus. Availability: Copies available: AUM Main Library (1),
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Building Corporate IQ – Moving the Energy Business from Smart to Genius by Weijermars, Ruud. Publication: . XXXIII, 294p. 237 illus., 20 illus. in color. Availability: Copies available: AUM Main Library (1),
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ERP by Shtub, Avraham. Publication: . XIII, 298p. 43 illus. Availability: Copies available: AUM Main Library (1),
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Jung’s Personality Theory Quantified by Wilde, Douglass J. Publication: . XV, 116p. 13 illus. Availability: Copies available: AUM Main Library (1),
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Category management : , a plaaning kit : a planning kit complete with CD ROM / by Jane, Tiffany Publication: Sydney : Martin Books, 2004 . 101 p. ; 32 cm. + Date:2004 Availability: Copies available: AUM Main Library (1),
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