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Marketing / by Kerin, Roger A. Publication: Boston, MA : McGraw-Hill/Irwin, 2011 . liii, 746 p. ; 29 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Marketing : , the core / by Kerin, Roger A. Publication: New York : McGraw-Hill/Irwin, 2011 . xlix, 500 p. : 28 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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