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Consumer behaviour / by Blythe, Jim. Publication: London : Thomson Learning, 2008 . xxi, 456 p . : 28 cm. Date:2008 Availability: Copies available: AUM Main Library (2),
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Principles and practice of marketing / by Blythe, Jim. Publication: Andover : South-Western, Cengage Learning, 2009 . xxi, 744 p. : 27 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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