Library of American University of Madaba
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Brand risk : adding risk literacy to brand management /
by Abrahams, David,
Published by : Gower, (Aldershot, England ; | Burlington, VT :) Physical details: x, 212 p. : ill. ; 25 cm. ISBN: 0566087243 Subject(s): Branding (Marketing) | Marketing %Risk management. Year: 2008Online Resources:
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library | 658.827 A159 (Browse Shelf) | Available | JBC/2011/10730 | |
| Book |
AUM Main Library | 658.827 A159 (Browse Shelf) | Available | JBC/2011/10730 |
Includes bibliographical references (p. [201]-207) and index.
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