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Library of American University of Madaba
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Strategic advertising management /
by
Percy, Larry.
Publication:
Oxford : Oxford University Press, 2009 . xviii, 424 p. : 25 cm.
Date:
2009
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AUM Main Library (2),
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Strategic brand management /
by
Elliott, Richard H.
Publication:
Oxford : Oxford University Press, 2011 . xv, 303 p. : 25 cm.
Date:
2011
Availability:
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AUM Main Library (2),
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Authors
Elliott, Richard H.
Percy, Larry.
Pervan, Simon.
Libraries
AUM Main Library
Topics
Advertising
Communication in mar...
Product management.
Sales promotion.
Strategic planning.
Languages:
English |
العربية
