Library of American University of Madaba
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Data-driven marketing : the 15 metrics everyone in marketing should know /
by Jeffery, Mark,
Published by : Wiley, (Hoboken, N.J :) Physical details: xxi, 298 p. : ill. ; 24 cm. ISBN: 0470504544 Subject(s): Marketing research. | Marketing %Mathematical models. | Marketing %Case studies. Year: 2010
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library | 658.83 J457 (Browse Shelf) | Available | JBC/2012/6142 | |
| Book |
AUM Main Library | 658.83 J457 (Browse Shelf) | Available | JBC/2012/6142 |
Includes bibliographical references and index.
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