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Marketing research : a practical approach /

by Kolb, Bonita M.
Published by : SAGE, (Los Angeles, CA :) Physical details: xiii, 292 p. ; 24 cm. ISBN: 1412947960 Subject(s): Marketing research. Year: 2008
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library 658.83 K811 (Browse Shelf) Available JBC/2011/11484
Book Book AUM Main Library 658.83 K811 (Browse Shelf) Available JBC/2011/11484

Includes bibliographical references (p. [280]-287) and index.

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