Library of American University of Madaba
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Global advertising, attitudes and audiences /
by Wilson, Tony.
Series: Routledge advances in management and business studies ; . 44 Published by : Routledge, (New York :) Physical details: xiv, 167 p. ; 24 cm. ISBN: 0415875978 Subject(s): Advertising. | Telemarketing. Year: 2011Online Resources:
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library | 659 W746 (Browse Shelf) | Available | JBC/2011/11041 | |
| Book |
AUM Main Library | 659 W746 (Browse Shelf) | Available | JBC/2011/11041 |
Includes bibliographical references and index.
Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
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