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Implementing word of mouth marketing : , online strategies to identify influencers, craft stories, and draw customers / by Cakim, Idil Miriam, Publication: Hoboken, N.J. : Wiley, 2010 . xvii, 204 p. : 24 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Advertising / by Weigold, Michael Publication: New York : McGraw-Hill Education, 2018 . xiii, 459 p. : 28 cm Date:2018 Availability: Copies available: AUM Main Library (2),
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Digital and social media marketing : , a results-driven approach /   Publication: Milton Park, Abingdon, Oxon ; | New York, NY : Routledge, 2020 . xxvii, 336 p. ; 24 cm. Date:2020 Availability: Copies available: AUM Main Library (1),
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