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Strategic advertising management / by Percy, Larry. Publication: Oxford : Oxford University Press, 2009 . xviii, 424 p. : 25 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Turn clicks into customers : , proven marketing techniques for converting online traffic into revenue / by Forrester, Duane. Publication: New York : McGraw-Hill, 2010 . xv, 220 p. : 24 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Presentation planning and media relations for the pharmaceutical industry / by Lidstone, John, Publication: Aldershot, Hants, England ; | Burlington, VT, : Gower, 2003 . vi, 151 p. : 25 cm. Date:2003 Availability: Copies available: AUM Main Library (2),
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Wiley international encyclopedia of marketing /   Publication: Chichester, England : Wiley, 2011 . 7 v. : 26 cm. Date:2011 Availability: Copies available: AUM Main Library (14),
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Copywriting : , successful writing for design, advertising and marketing / by Shaw, Mark Publication: London : Laurence King, 2009 . 216 p. : Date:2009 Availability: Copies available: AUM Main Library (2),
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The iovemarks effect : , winning in the consumer revolution / by Roberts, Kevin Publication: Brooklyn, NY : Power House Books, 2006 . 272 p. : Date:2006 Availability: Copies available: AUM Main Library (2),
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Lovemarks : , the future beyond brands / by Roberts, Kevin Publication: New York : Power House Books, 2005 . 245 p. : Date:2005 Availability: Copies available: AUM Main Library (2),
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The anatomy of buzz : , real-life lessons in world-of- mouth marketing / by Rosen, Emanuel Publication: New York : Doubleday, 2004 . xvi, 360 p. Date:2004 Availability: Copies available: AUM Main Library (2),
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Rubies in the orchard : , the POM queen's secrets to marketing just about anything / by Resnick, Lynda Publication: New York : Broadway Book, 2010 . xxviii, 211 p. [8] of plates. Date:2010 Availability: Copies available: AUM Main Library (2),
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It's not who you know, it's who knows you! : , the small business guide to raising your profits by raising your profile / by Avrin, David. Publication: Hoboken, N.J. : Wiley, 2010 . xxii, 216 p. ; 24 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Pay-per-click search engine marketing : , an hour a day / by Szetela, David, Publication: Indianapolis, Ind. : Wiley, 2010 . xxxvi, 395 p. : 24 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Advertising and promotion : , an integrated marketing communications perspective / by Belch, George E. Publication: New York : McGraw-Hill/Irwin, 2012 . xxxv, 769 p. : 29 cm. Date:2012 Availability: Copies available: AUM Main Library (2),
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Handbook of research on digital media and advertising : , user generated content consumption /   Publication: Hershey, PA : Information Science Reference, 2011 . xxvi, 742 p. : 29 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Marketing : , principles of advertising & IMC 2.e / by Duncan, Tom Publication: [New York] : McGraw-Hill/Irwin, 2008 . 724 p. ; 28 cm. Date:2008 Availability: Copies available: AUM Main Library (3),
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The art of client service / by Solomon, Robert. Publication: New York : Kaplan, 2008 . xxviii, 180 p. : 20 cm. Date:2008 Availability: Copies available: AUM Main Library (2),
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Advertising campaign strategy : , a guide to marketing communication plans / by Parente, Donald. Publication: Fort Worth : Dryden Press, 2000 . xxi, 371 p. : 24 cm. Date:2000 Availability: Copies available: AUM Main Library (1),
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Online marketing heroes : , interviews with 25 successful online marketing gurus / by Miller, Michael, Publication: Indianapolis, Ind : Wiley Pub., 2008 . xvi, 319 p. ; 24 cm. Date:2008 Availability: Copies available: AUM Main Library (1),
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Integrated advertising, promotion & marketing communications / by Clow, Kenneth E. Publication: Upper Saddle River, N.J. : Pearson Prentice Hall, 2004 . xxvii, 538 p. : 28 cm. Date:2004 Availability: Copies available: AUM Main Library (1),
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Lexique du marketing et de la publicite : , francais-anglais anglais-francais.   Publication: Paris : Foucher, 1994 . 186 p. : 18 cm. Date:1994 Availability: Copies available: AUM Main Library (1),
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Web marketing for dummies / by Zimmerman, Jan. Publication: Indianapolis, Ind : Wiley Pub., 2012 . xvi, 412 p. : 24 cm. Date:2012 Availability: Copies available: AUM Main Library (1),
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