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Predictive analytics : , the power to predict who will click, buy, lie, or die / by Siegel, Eric. Publication: Hoboken, N.J : Wiley, 2016 . xvii, 332 p. : Date:2016 Availability: Copies available: AUM Main Library (1),
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Introduction to behavioral economics : , noneconomic factors that shape economic decisions / by Just, David R. Publication: Hoboken, N.J : Wiley, 2014 . xvii, 505 p. ; 24 cm. Date:2014 Availability: Copies available: AUM Main Library (1),
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