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Intangible assets : , valuation and economic benefit /
by Cohen, Jeffrey A.,
Publication:
Hoboken, N.J : Wiley, 2005
. xiii, 161 p. ;
24 cm.
Date:2005
Availability:
Copies available:
AUM Main Library
(2),
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Building strong brands /
by Aaker, David A
Publication:
London : Pocket Books, 2010
. ix, 380 p. :
25 cm.
Date:2010
Availability:
Copies available:
AUM Main Library
(1),
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