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Marketing methods to improve company strategy : , applied tools and frameworks to improve a company's competitiveness using a network approach /
by Neves, Marcos Fava.
Publication:
New York : Routledge, 2010
. viii, 127 p. :
23 cm.
Date:2010
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Managing service firms : , the power of managerial marketing /
by Skalen, Per.
Publication:
New York : Routledge, 2010
. xii, 185 p. :
24 cm.
Date:2010
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Managing and marketing tourist destinations : , strategies to gain a competitive edge /
by Kozak, M.
Publication:
New York : Routledge, 2011
. xx, 242 p. :
24 cm.
Date:2011
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Entrepreneurship marketing : , principles and practice of SME marketing /
Publication:
Abingdon, Oxon ; | New York : Routledge, 2011
. pxxi, 457 p. :
26 cm.
Date:2011
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Marketing IT products and services /
by Keyes, Jessica,
Publication:
Boca Raton, FL : CRC Press, 2010
. xviii, 324 p. :
25 cm. +
Date:2010
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Strategic advertising management /
by Percy, Larry.
Publication:
Oxford : Oxford University Press, 2009
. xviii, 424 p. :
25 cm.
Date:2009
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International marketing /
by Terpstra, Vern.
Publication:
Fort Worth : Dryden Press, 2000
. xxv, 753 p. :
29 cm. +
Date:2000
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Marketing management : , knowledge and skills /
by Peter, J. Paul.
Publication:
New York : McGraw-Hill Irwin, 2011
. xviii, 830 p. :
27 cm.
Date:2011
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A preface to marketing management /
by Peter, J. Paul.
Publication:
New York : McGraw-Hill/Irwin, 2011
. xiv, 258 p. :
26 cm.
Date:2011
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Essentials of marketing management /
by Marshall, Greg W.
Publication:
New York, NY : McGraw-Hill/Irwin, 2011
. 1 v. (various pagings) :
29 cm.
Date:2011
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Basic marketing : , a marketing strategy planning approach /
by Perreault, William D.
Publication:
New York : McGraw-Hill/Irwin, 2011
. xxxix, 746, [41] p. :
29 cm.
Date:2011
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Brand risk : , adding risk literacy to brand management /
by Abrahams, David,
Publication:
Aldershot, England ; | Burlington, VT : Gower, 2008
. x, 212 p. :
25 cm.
Date:2008
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Essentials of marketing management /
by Lancaster, Geoffrey,
Publication:
London : Routledge, 2011
. xxv, 524 p. :
26 cm.
Date:2011
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Marketing management /
Publication:
Harlow, England ; Pearson/Prentice Hall, 2009
. xxxviii, 889 p. :
29 cm.
Date:2009
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Marketing management : , a value creation process /
by Dubois, Pierre-Louis.
Publication:
Houndmills, Basingstoke, Hampshire ; | New York : Palgrave Macmillan, 2007
. xiv, 466 p. :
26 cm.
Date:2007
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Interactive services marketing /
by Fisk, Raymond P.
Publication:
Boston, MA : Houghton Mifflin, 2008
. xxiv, 276 p. :
26 cm.
Date:2008
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Business marketing management : , B2B /
by Hutt, Michael D.
Publication:
Mason, OH : South-Western Cengage Learning, 2010
. xxxiii, 634 p. :
26 cm.
Date:2010
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Marketing management strategies /
by Ferrell, O. C.
Publication:
Australia ; | Mason, Ohio : South-Western Cengage Learning, 2011
. xxiiI, 743 p. :
26 cm.
Date:2011
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Principles of supply chain management : , a balanced approach /
by Wisner, Joel D.
Publication:
Mason, OH : South-Western Cengage Learning, 2008
. xiii, 562 p. :
27 cm. +
Date:2008
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Introduction to marketing /
by Lamb, Charles W.
Publication:
Mason, OH : South-Western Cengage Learning, 2011
. xxv, 777 p. :
29 cm.
Date:2011
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