The changing MO of the CMO : , how the convergence of brand and reputation is affecting marketers / by Sachs, MaryLee. Publication: Burlington, VT : Gower, 2011 . xiv, 103 p. : 25 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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How to measure and manage your corporate reputation / by Hannington, Terry. Publication: Aldershot, England ; | Burlington, VT : Gower, 2004 . vi, 95 p. : 25 cm. Date:2004 Availability: Copies available: AUM Main Library (2),
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Presentation planning and media relations for the pharmaceutical industry / by Lidstone, John, Publication: Aldershot, Hants, England ; | Burlington, VT, : Gower, 2003 . vi, 151 p. : 25 cm. Date:2003 Availability: Copies available: AUM Main Library (2),
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Corporate reputation : , managing opportunities and threats /   Publication: Burlington, VT : Ashgate Pub., 2011 . xvi, 338 p. ; 25 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Qualitative research methods in public relations and marketing communications / by Daymon, Christine. Publication: New York, NY : Routledge, 2011 . xi, 397 p. ; 25 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Getting started in communication : , a practical guide for activists and organisations / by Norton, Michael Publication: New Delhi : Sage, 2003 . vii, 175 p. Date:2003 Availability: Copies available: AUM Main Library (1),
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Real-time marketing & PR : , how to instantly engage your market, connect with customers, and create products that grow your business now / by Scott, David Meerman. Publication: Hoboken, N.J. : Wiley, 2011 . xi, 244 p. : 24 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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Handbook of Social Media Management by Friedrichsen, Mike. Publication: . IX, 880 p. 174 illus., 47 illus. in color. Availability: Copies available: AUM Main Library (1),
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This is PR : the realities of public relations / by Newsom, Doug. Publication: Australia : Wadsworth Cengage Learning, 2013 . xiv, 369 p. : 26 cm. Date:2013 Availability: Copies available: AUM Main Library (2),
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Public relations : , strategies and tactics / by Wilcox, Dennis L. Publication: Harlow, England : Pearson Education, 2014 . 546 p. : 27 cm. Date:2014 Availability: Copies available: AUM Main Library (2),
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Public relations / by Gordon, Averill. Publication: Oxford : Oxford University Press, 2011 . xxi, 400 p. : 25 cm. Date:2011 Availability: Copies available: AUM Main Library (3),
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Crisis communications : , the definitive guide to managing the message / by Fink, Steven. Publication: New York : McGraw-Hill Education, 2013 . xx, 314 p. ; 24 cm. Date:2013 Availability: Copies available: AUM Main Library (2),
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Sport promotion and sales management / by Irwin, Richard L., Publication: Champaign, IL : Human Kinetics, 2002 . xiii, 457 p. : 29 cm. Date:2002 Availability: Copies available: AUM Main Library (1),
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Case studies in crisis communication : , international perspectives on hits and misses /   Publication: New York : Routledge, 2012 . xxix, 554 p. : 27 cm. Date:2012 Availability: Copies available: AUM Main Library (1),
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Underworld / by DeLillo, Don. Publication: London : Picador, 1999 . 827 p. ; 25 cm. Date:1999 Availability: Copies available: AUM Main Library (1),
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