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Strategic advertising management / by Percy, Larry. Publication: Oxford : Oxford University Press, 2009 . xviii, 424 p. : 25 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Mktg 5 / by Lamb, Charles W. Publication: Mason, OH : South-Western, 2011 . xiii, 388, 22 p. : Date:2011 Availability: Copies available: AUM Main Library (2),
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Marketing communications : , interactivity, communities and content / by Fill, Chris. Publication: Harlow, England : Prentice Hall/Financial Times, 2009 . xxxvii, 558 p. : 27 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Advertising and promotion : , an integrated marketing communications perspective / by Belch, George E. Publication: New York : McGraw-Hill/Irwin, 2012 . xxxv, 769 p. : 29 cm. Date:2012 Availability: Copies available: AUM Main Library (2),
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Advertising & promotion / by Hackley, Christopher E., Publication: London : SAGE, 2018 . xiv, 370 p. : 24 cm. Date:2018 Availability: Copies available: AUM Main Library (2),
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