Library of American University of Madaba

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Lamb, Charles W.

Introduction to marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 11th ed. - Mason, OH : South-Western Cengage Learning, c2011. - xxv, 777 p. : col. ill. ; 29 cm.

Includes bibliographical references (p. 740-756) and index.

ISBN: 9780538754873

Subjects--Topical Terms:
Marketing
Marketing--management

LC Class. No.: HF5415 / L262

Dewey Class. No.: 658.8 / L262