000 -LEADER |
fixed length control field |
00817cam a2200241 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190921103818.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090522s2011 ohua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780538754873 |
041 ## - Language |
Language code of text/sound track or separate title |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
L262 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
Item number |
L262 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lamb, Charles W. |
9 (RLIN) |
14933 |
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Title |
Introduction to marketing / |
Statement of responsibility, etc |
Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. |
250 ## - EDITION STATEMENT |
Edition statement |
11th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Mason, OH : |
Name of publisher, distributor, etc |
South-Western Cengage Learning, |
Date of publication, distribution, etc |
c2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 777 p. : |
Other physical details |
col. ill. ; |
Dimensions |
29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 740-756) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
15042 |
|
9 (RLIN) |
25454 |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
management |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hair, Joseph F. |
9 (RLIN) |
14983 |
Relator term |
joint author |
|
Personal name |
McDaniel, Carl D. |
9 (RLIN) |
14984 |
Relator term |
joint author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |