Library Of American University Of Madaba

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Kurtz, David L.

Principles of contemporary marketing / Boone and Kurtz contemporary marketing Contemporary marketing David L. Kurtz. - 15th ed. - Mason, OH : South-Western Cengage Learning, 2012. - 1 v. (various pagings) : col. ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9780538481779

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5636 / K215

Dewey Class. No.: 658.8 / K215