Library Of American University Of Madaba

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Fisk, Raymond P.

Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. - 3rd ed. - Boston, MA : Houghton Mifflin, 2008. - xxiv, 276 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780618641802

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Management.

LC Class. No.: HD9980.5 / F544

Dewey Class. No.: 381.450067 / F544