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Interactive services marketing /

by Fisk, Raymond P.
Authors: Grove, Stephen J.%(Stephen John),%1950-%joint author | John, Joby,%1957-%joint author Published by : Houghton Mifflin, (Boston, MA :) Physical details: xxiv, 276 p. : ill. ; 26 cm. ISBN: 0618641807 Subject(s): Service industries %Marketing. | Service industries %Management. Year: 2008
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 381.450067 F544 (Browse Shelf) Available JBC/2011/12360
Book Book AUM Main Library English Collections Hall 381.450067 F544 (Browse Shelf) Available JBC/2011/12360

Includes bibliographical references and indexes.

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