Library of American University of Madaba
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Tibbs, Andy, 1964-
Advertising : its business, culture and careers / Andy Tibbs. - New York : Routledge, 2010. - x, 217 p. : ill. (chiefly col.), facsims., ports. ; 25 cm.
Includes bibliographical references and index.
Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.
9780415544665 (pbk. : alk. paper) 9780415544689 (hardback : alk. paper) 0415544661 (pbk. : alk. paper)
Advertising--Vocational guidance.
HF5828.4 / .T43 2010
659.1023 / T43
Advertising : its business, culture and careers / Andy Tibbs. - New York : Routledge, 2010. - x, 217 p. : ill. (chiefly col.), facsims., ports. ; 25 cm.
Includes bibliographical references and index.
Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.
9780415544665 (pbk. : alk. paper) 9780415544689 (hardback : alk. paper) 0415544661 (pbk. : alk. paper)
Advertising--Vocational guidance.
HF5828.4 / .T43 2010
659.1023 / T43