Library of American University of Madaba

Normal View MARC View ISBD View

Dibb, Sally, 1963-

Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon Simkin. - London : South-Western Cengage Learning, 2008. - xxv, 227 p. : ill. ; 25 cm.

Includes bibliographical references (p. 223) and index.

ISBN: 9781844807826

Subjects--Topical Terms:
Marketing--Planning.
Marketing--management

LC Class. No.: TK5105.88813 / D145

Dewey Class. No.: 658.8 / D145