| 000 -LEADER |
|---|
| fixed length control field |
00770cam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191009105848.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070926s2008 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781844807826 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TK5105.88813 |
| Item number |
D145 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
D145 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dibb, Sally, |
| Dates associated with a name |
1963- |
| 9 (RLIN) |
10727 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Marketing planning : |
| Remainder of title |
a workbook for marketing managers / |
| Statement of responsibility, etc |
Sally Dibb, Lyndon Simkin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
South-Western Cengage Learning, |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 227 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 223) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Planning. |
| 9 (RLIN) |
1251 |
|
|---|
| 9 (RLIN) |
25454 |
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Simkin, Lyndon, |
| Dates associated with a name |
1961- |
| 9 (RLIN) |
10728 |
| Relator term |
joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
