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Shenkar, Oded.

Copycats : how smart companies use imitation to gain a strategic edge / Oded Shenkar. - Boston, Mass. : Harvard Business Press, 2010. - 241 p. ; 22 cm.

Includes bibliographical references and index.

Fat copycats -- The science and art of imitation -- The age of imitation -- The imitators -- Imitation capabilities and processes -- Imitation strategies -- The imovation challenge.

9781422126738 (hbk. : alk. paper) 1422126730 (hbk. : alk. paper)


Competition--Management.
Imitation--Economic aspects.
Diffusion of innovations--Management.
New products.
Strategic planning.

HD41 / .S54125 2010

658.4063 / S541

Languages: 
English |