Library of American University of Madaba

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Hollensen, Svend.

Marketing planning : a global perspective / Svend Hollensen. - Maidenhead : McGraw-Hill Education, 2006. - xix, 455 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0077104188 9780077127138

Subjects--Topical Terms:
Marketing--Planning.

Dewey Class. No.: 658.802 / H737