Library of American University of Madaba

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Kerin, Roger A.

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 10th ed. - Boston, MA : McGraw-Hill/Irwin, 2011. - liii, 746 p. ; ill. (some col.) ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9780073529936 (alk. paper) 0073529931 (alk. paper)

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M29474 2011

Dewey Class. No.: 658.8 / M294