Library Of American University Of Madaba

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Marketing research / David A. Aaker ... [et al.]. - 10th ed. - Hoboken, N.J : Wiley, 2010. - xvii, 798 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780470524619 9780470317259 (cloth : alk. paper) 0470317256 (cloth : alk. paper)

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / M355

Dewey Class. No.: 658.83 / M355