000 -LEADER |
fixed length control field |
00701cam a2200229 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190520093505.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
091022r20102001njua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470524619 |
|
International Standard Book Number |
9780470317259 (cloth : alk. paper) |
|
International Standard Book Number |
0470317256 (cloth : alk. paper) |
041 ## - Language |
Language code of text/sound track or separate title |
eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.2 |
Item number |
M355 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Edition number |
22 |
Item number |
M355 |
245 00 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Title |
Marketing research / |
Statement of responsibility, etc |
David A. Aaker ... [et al.]. |
250 ## - EDITION STATEMENT |
Edition statement |
10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Hoboken, N.J : |
Name of publisher, distributor, etc |
Wiley, |
Date of publication, distribution, etc |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 798 p. : |
Other physical details |
ill. ; |
Dimensions |
27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research. |
9 (RLIN) |
275 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A. |
9 (RLIN) |
2933 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |