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Marketing research / (Record no. 2623)

000 -LEADER
fixed length control field 00701cam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190520093505.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091022r20102001njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470524619
International Standard Book Number 9780470317259 (cloth : alk. paper)
International Standard Book Number 0470317256 (cloth : alk. paper)
041 ## - Language
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number M355
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 22
Item number M355
245 00 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Marketing research /
Statement of responsibility, etc David A. Aaker ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 798 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 275
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 2933
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Damaged status Barcode Shelving location Current location Public note Full call number
2011-09-15AUM Main Library2013-04-04 2013-04-04 Book 31.95 Jordan Book Centre23.96 AUM-013734English Collections HallAUM Main LibraryJBC/2011/11485658.83 M355
2011-09-15AUM Main Library2013-04-04 2013-04-04 Book 31.95 Jordan Book Centre23.96 AUM-013735English Collections HallAUM Main LibraryJBC/2011/11485658.83 M355
2014-12-08AUM Main Library2014-12-08 2014-12-08 Book      AUM-013736English Collections HallAUM Main Library 658.83 M355