Library of American University of Madaba
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Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. - Upper Saddle River, N.J : Prentice Hall, 2012. - xxii, 679, [131] p. : col. ill. ; 29 cm.
Include access code.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9780273753360 9780273755029 0273753363
Marketing--Management.
HF5415.13 / .K64
658.8 / K874
Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. - Upper Saddle River, N.J : Prentice Hall, 2012. - xxii, 679, [131] p. : col. ill. ; 29 cm.
Include access code.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9780273753360 9780273755029 0273753363
Marketing--Management.
HF5415.13 / .K64
658.8 / K874