Library of American University of Madaba

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Wiley international encyclopedia of marketing / International encyclopedia of marketing. editors-in-chief, Jagdish Sheth, Naresh Malhotra. - Chichester, England : Wiley, 2011. - 7 v. : ill. ; 26 cm.

Volume 1: Marketing Strategy, Volume 2: Marketing Research, Volume 3: Consumer Behavior, Volume 4: Advertising and Integrated Communication, Volume 5: Product Innovation and Management, Volume 6: International Marketing, Volume 7: Cumulative Index

ISBN: 9781405161787 (set) 1405161787 (set)

Subjects--Topical Terms:
Marketing--Encyclopedias.
Advertising--Encyclopedias.
Consumption (Economics)--Encyclopedias.

Dewey Class. No.: R 658.8003 / W676