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Wiley international encyclopedia of marketing / (Record no. 2852)

000 -LEADER
fixed length control field 01094cam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191015100506.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081211s2011 enka be 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781405161787 (set)
International Standard Book Number 1405161787 (set)
041 ## - Language
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 658.8003
Edition number 22
Item number W676
245 00 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Wiley international encyclopedia of marketing /
Statement of responsibility, etc editors-in-chief, Jagdish Sheth, Naresh Malhotra.
246 3# - VARYING FORM OF TITLE
Title proper/short title International encyclopedia of marketing.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chichester, England :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 7 v. :
Other physical details ill. ;
Dimensions 26 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Volume 1: Marketing Strategy, Volume 2: Marketing Research, Volume 3: Consumer Behavior, Volume 4: Advertising and Integrated Communication, Volume 5: Product Innovation and Management, Volume 6: International Marketing, Volume 7: Cumulative Index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Encyclopedias.
9 (RLIN) 20
Topical term or geographic name as entry element Advertising
Form subdivision Encyclopedias.
9 (RLIN) 21
Topical term or geographic name as entry element Consumption (Economics)
Form subdivision Encyclopedias.
9 (RLIN) 22
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
9 (RLIN) 23
Relator term joint author
Personal name Malhotra, Naresh K.
9 (RLIN) 24
Relator term joint author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Reference Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Materials specified (bound volume or other part) Cost, replacement price Damaged status Barcode Current location Public note Full call number
2011-09-13AUM Main Library2012-09-08 2012-09-08 Reference Book 781.00 Jordan Book Centre v. 1546.70 AUM-015334AUM Main LibraryJBC/2011/11262R 658.8003 W676
2012-09-08AUM Main Library2012-09-08 2012-09-08 Reference Book    v. 2  AUM-015335AUM Main Library R 658.8003 W676
2013-08-04AUM Main Library2013-08-04 2013-08-04 Reference Book    v. 3  AUM-015336AUM Main Library R 658.8003 W676
2013-08-04AUM Main Library2013-08-04 2013-08-04 Reference Book    v. 4  AUM-015337AUM Main Library R 658.8003 W676
2013-08-04AUM Main Library2013-08-04 2013-08-04 Reference Book    v. 5  AUM-015338AUM Main Library R 658.8003 W676
2013-08-04AUM Main Library2013-08-04 2013-08-04 Reference Book    v. 6  AUM-015339AUM Main Library R 658.8003 W676
2013-08-04AUM Main Library2013-08-04 2013-08-04 Reference Book    v. 7  AUM-015340AUM Main Library R 658.8003 W676
2011-09-13AUM Main Library2013-08-04 2013-08-04 Reference Book 781.00 Jordan Book Centre v. 1546.70 AUM-015341AUM Main LibraryJBC/2011/11262R 658.8003 W676
2013-08-04AUM Main Library2013-08-04 2013-08-04 Reference Book    v. 2  AUM-015342AUM Main Library R 658.8003 W676
2013-08-04AUM Main Library2013-08-04 2013-08-04 Reference Book    v. 3  AUM-015343AUM Main Library R 658.8003 W676
2013-08-04AUM Main Library2013-08-04 2013-08-04 Reference Book    v. 4  AUM-015344AUM Main Library R 658.8003 W676
2013-08-04AUM Main Library2013-08-04 2013-08-04 Reference Book    v. 5  AUM-015345AUM Main Library R 658.8003 W676
2013-08-04AUM Main Library2013-08-04 2013-08-04 Reference Book    v. 6  AUM-015346AUM Main Library R 658.8003 W676
2013-08-04AUM Main Library2013-08-04 2013-08-04 Reference Book    v. 7  AUM-015347AUM Main Library R 658.8003 W676
Languages: 
English |
العربية