Library of American University of Madaba
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Leonard, Neil.
Design research : investigation for successful creative solutions / Neil Leonard, Gavin Ambrose. - Lausanne : AVA Academia, 2012. - 192 p. : ill. ; 23 cm. - Basics graphic design ; 02 .
Includes bibliographical references and index.
The basics of research : Why research? ; Getting started ; Primary, secondary and tertiary ; Key terminology ; Studio interview : Emily Hale ; Activity : Approaching research -- Understanding context : Audience and social contexts ; Design contexts ; Theoretical underpinning ; Studio interview : Andrew Hussey ; Activity : Convention -- Planning your work : the brief ; Audience ; Sources and credibility ; Recording and documenting ; Studio interview : Brian Rea ; Activity : Audience -- Conduction research : Audience research ; Market research ; Field-based research ; Process-based research ; Studio interview ; Jane Trustram ; Activity : Product and customer -- Using your findings : Understanding your findings ; Responding to your findings ; Studio interview : Underware ; Activity : Classification -- Presenting your findings : Presenting research ; Completing the job ; Studio interview : Tanner Christensen ; Activity : Presenting statistics -- Conclusion.
Design research will guide the reader through the early stages of a design project, identifying appropriate research techniques and enabling innovative solutions to be found.
Tertiary/Undergraduate, Postgraduate.
9782940411740 (pbk.) 2940411743 (pbk.)
Graphic arts.
Research Design.--Research.
Commercial art.
741.6 / L581
Design research : investigation for successful creative solutions / Neil Leonard, Gavin Ambrose. - Lausanne : AVA Academia, 2012. - 192 p. : ill. ; 23 cm. - Basics graphic design ; 02 .
Includes bibliographical references and index.
The basics of research : Why research? ; Getting started ; Primary, secondary and tertiary ; Key terminology ; Studio interview : Emily Hale ; Activity : Approaching research -- Understanding context : Audience and social contexts ; Design contexts ; Theoretical underpinning ; Studio interview : Andrew Hussey ; Activity : Convention -- Planning your work : the brief ; Audience ; Sources and credibility ; Recording and documenting ; Studio interview : Brian Rea ; Activity : Audience -- Conduction research : Audience research ; Market research ; Field-based research ; Process-based research ; Studio interview ; Jane Trustram ; Activity : Product and customer -- Using your findings : Understanding your findings ; Responding to your findings ; Studio interview : Underware ; Activity : Classification -- Presenting your findings : Presenting research ; Completing the job ; Studio interview : Tanner Christensen ; Activity : Presenting statistics -- Conclusion.
Design research will guide the reader through the early stages of a design project, identifying appropriate research techniques and enabling innovative solutions to be found.
Tertiary/Undergraduate, Postgraduate.
9782940411740 (pbk.) 2940411743 (pbk.)
Graphic arts.
Research Design.--Research.
Commercial art.
741.6 / L581