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Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - New York : McGraw-Hill Irwin, 2013. - xxvii, 772 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)

LC Copy 1 imperfect: accompanying CD-ROM wanting.

Includes bibliographical references and index.

ISBN: 9780071315128 0071315128

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

LC Class. No.: HF5415.33.U6 / H38 2013

Dewey Class. No.: 658.8342 / H393