Library of American University of Madaba
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Consumer behavior : building marketing strategy /
by Hawkins, Del I.
Authors: Mothersbaugh, David L.%author Published by : McGraw-Hill Irwin, (New York :) Physical details: xxvii, 772 p. : col. ill. ; 27 cm. + ISBN: 0071315128 Subject(s): Consumer behavior %United States. | Market surveys %United States. | Consumer behavior %United States %Case studies. Year: 2013
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.8342 H393 (Browse Shelf) | Available |
LC Copy 1 imperfect: accompanying CD-ROM wanting.
Includes bibliographical references and index.
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