Library of American University of Madaba

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Goebert, Bonnie.

Beyond listening : learning the secret language of focus groups / Bonnie Goebert with Herma M. Rosenthal. - New York : Wiley, 2002. - xvi, 224 p. ; 24 cm.

Includes index.

ISBN: 0471395625 (cloth : alk. paper) 9780471395621

Subjects--Topical Terms:
Consumers' preferences.
Consumer behavior.
Focus groups.

Dewey Class. No.: 658.83 / G593