Library of American University of Madaba
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Beyond listening : learning the secret language of focus groups /
by Goebert, Bonnie.
Authors: Rosenthal, Herma M.%author Published by : Wiley, (New York :) Physical details: xvi, 224 p. ; 24 cm. ISBN: 0471395625 Subject(s): Consumers' preferences. | Consumer behavior. | Focus groups. Year: 2002
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library | 658.83 G593 (Browse Shelf) | Available | |
| Book |
AUM Main Library | 658.83 G593 (Browse Shelf) | Available | |
| Book |
AUM Main Library | 658.83 G593 (Browse Shelf) | Available |
Includes index.
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