Library of American University of Madaba
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Berkowitz, Eric N.
Essentials of health care marketing / Eric N. Berkowitz. - 2nd ed. - Sudbury, MA : Jones and Bartlett Publishers, 2006. - xvi, 416 p. : ill. ; 23 cm.
Includes bibliographical references and index.
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
9780763783501 0763783501 (pbk.)
Medical care--Marketing.
Marketing of Health Services.
362.10688 / B513
Essentials of health care marketing / Eric N. Berkowitz. - 2nd ed. - Sudbury, MA : Jones and Bartlett Publishers, 2006. - xvi, 416 p. : ill. ; 23 cm.
Includes bibliographical references and index.
The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
9780763783501 0763783501 (pbk.)
Medical care--Marketing.
Marketing of Health Services.
362.10688 / B513