Library of American University of Madaba

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Marketing / Roger A. Kerin ... [et al.]. - 7th ed. - Boston, MA : McGraw-Hill/Irwin, 2003. - xliii, 741 p. : col. ill. ; 29 cm. + 1 CD-ROM - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references (p. 682-710) and indexes.

ISBN: 9780071151221 0072410752 0071151222 (international ed.)

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / M345