Library of American University of Madaba
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Westwood, John, 1947-
How to write a marketing plan / John Westwood. - 4th ed. - London : Kogan Page, 2013. - x, 172 p . : ill. ; 23 cm - Creating success .
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
9780749467128
Marketing--management
658.802 / W538
How to write a marketing plan / John Westwood. - 4th ed. - London : Kogan Page, 2013. - x, 172 p . : ill. ; 23 cm - Creating success .
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
9780749467128
Marketing--management
658.802 / W538