000 -LEADER |
fixed length control field |
00900cam a2200217 i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200108100819.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
121210s2013 enka 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749467128 |
|
Cancelled/invalid ISBN |
9780749467135 (ebk.) |
041 ## - Language |
Language code of text/sound track or separate title |
eng |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Edition number |
23 |
Item number |
W538 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Westwood, John, |
Dates associated with a name |
1947- |
9 (RLIN) |
29268 |
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Title |
How to write a marketing plan / |
Statement of responsibility, etc |
John Westwood. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London : |
Name of publisher, distributor, etc |
Kogan Page, |
Date of publication, distribution, etc |
2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 172 p . : |
Other physical details |
ill. ; |
Dimensions |
23 cm |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Creating success |
9 (RLIN) |
32717 |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
25454 |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |