//]]>

How to write a marketing plan / (Record no. 30098)

000 -LEADER
fixed length control field 00900cam a2200217 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200108100819.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121210s2013 enka 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749467128
Cancelled/invalid ISBN 9780749467135 (ebk.)
041 ## - Language
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 23
Item number W538
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Westwood, John,
Dates associated with a name 1947-
9 (RLIN) 29268
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title How to write a marketing plan /
Statement of responsibility, etc John Westwood.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent x, 172 p . :
Other physical details ill. ;
Dimensions 23 cm
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Creating success
9 (RLIN) 32717
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 25454
Topical term or geographic name as entry element Marketing
General subdivision management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current location Full call number
2014-09-18AUM Main Library2014-09-18 2014-09-18 BookAUM-013619  English Collections Hall AUM Main Library658.802 W538
2014-09-18AUM Main Library2014-09-18 2014-09-18 BookAUM-013620  English Collections Hall AUM Main Library658.802 W538
2014-09-18AUM Main Library2014-09-18 2014-09-18 BookAUM-013621  English Collections Hall AUM Main Library658.802 W538