Library of American University of Madaba

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Corbae, Gerald, 1966-

Marketing 2.0 : strategies for closer customer relationships / Gerald Corbae, Jakob B. Jensen, Dirk Schneider. - Berlin ; New York : Springer, 2003. - vi, 151 p. : ill. ; 25 cm.

Originally published in German, 2001. Includes index.

ISBN: 9783540002857 3540002855 (cloth : alk. paper)

Subjects--Topical Terms:
Marketing
Brand name products--Management.
Relationship marketing.
Internet marketing.
Customer relations.

Dewey Class. No.: 658.8 / C789