| 000 -LEADER |
|---|
| fixed length control field |
00999pam a22002894a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200109110259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030606s2003 gw a 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783540002857 |
|
|---|
| International Standard Book Number |
3540002855 (cloth : alk. paper) |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
C789 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Corbae, Gerald, |
| Dates associated with a name |
1966- |
| 9 (RLIN) |
29350 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Marketing 2.0 : |
| Remainder of title |
strategies for closer customer relationships / |
| Statement of responsibility, etc |
Gerald Corbae, Jakob B. Jensen, Dirk Schneider. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Berlin ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Springer, |
| Date of publication, distribution, etc |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 151 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published in German, 2001. |
|
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
15042 |
|
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| 9 (RLIN) |
9407 |
|
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 9 (RLIN) |
3186 |
|
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
1436 |
|
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| 9 (RLIN) |
3846 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jensen, Jacob B., |
| Dates associated with a name |
1967- |
| 9 (RLIN) |
29351 |
| Relator term |
author |
|
|---|
| Personal name |
Schneider, Dirk, |
| Dates associated with a name |
1966- |
| 9 (RLIN) |
29352 |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
