Library of American University of Madaba

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Parente, Donald.

Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. - 2nd ed. - Fort Worth : Dryden Press, 2000. - xxi, 371 p. : ill. ; 24 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index.

ISBN: 003021114X 9780030211140

Subjects--Topical Terms:
Advertising campaigns.
Communication in marketing.

Dewey Class. No.: 659.113 / P228