| 000 -LEADER |
|---|
| fixed length control field |
00759cam a2200229 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200115134845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
991103s2000 txua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
003021114X |
|
|---|
| International Standard Book Number |
9780030211140 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.113 |
| Item number |
P228 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parente, Donald. |
| 9 (RLIN) |
32270 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Advertising campaign strategy : |
| Remainder of title |
a guide to marketing communication plans / |
| Statement of responsibility, etc |
Donald Parente. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Fort Worth : |
| Name of publisher, distributor, etc |
Dryden Press, |
| Date of publication, distribution, etc |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 371 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Dryden Press series in marketing |
| 9 (RLIN) |
11307 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising campaigns. |
| 9 (RLIN) |
32271 |
|
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 9 (RLIN) |
2393 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
